Pino Spagnolo: biography

Pino Spagnolo was born on July 19, 1948 in Carmiano, a village in the district of Lecce.
 Since his early childhood he has shown great interest in sketching, modelling, shapes and colours searching: interests that still stir up his profession and his utter love for architecture and design.

Once full‐aged he moved to Turin, where, in 1966, he started collaborating with graphic and design studios and with important advertising agencies. 
At the same time he attended the “Politecnico” of Turin where he got his degree certificate in Graphic Science and Arts. In 1974, at the same University, he got his final degree in Architecture and he built up the so called Sigma Studio because of his deep interest in creating and developing innovative products following technological evolution and the raising ergonomics, design and economy requirements, according to the current market demand.

Ever since 1978 Sigma Studio has grown up and has become Sigma Design: a studio capable to follow up its clients step by step during the product development: from the very first idea‐sketch to product planning, engineering, processing and marketing. Pino Spagnolo's professional, commercial and cultural challenge is just this one: to fully devote himself to follow up every step and process of Industrial Design in order to be able to offer to his client a complete product from the initial idea to the packaging itself.

Starting from this long and successful experience, in 1990 he has started up the Pino Spagnolo Design which is today an outstanding design studio and an established reality which, following up its philosophy of a step by step care of the product development, can offer to its clients an outstanding service. It carefully follows every delicate product processing including model making and mould production out of any material. 
Pino Spagnolo's passion and skill for objects and their shapes, for material and its sensorial feature comes out in the outstanding hand making ability of his model making and technical laboratories, in his never abstract creativity with which he really loves playing.

Pino Spagnolo's interests range over all the fields of knowledge: from car design to nautical design, industrial and furniture design, interior and exterior architecture. 
His creations are very different but they all share an extreme style research for clean and round shaped lines, for simple and elegant material and a special care for every ergonomic detail. 
This is why important companies like Meliconi, Biesse, Lagostina, Zepter, Simac, Bialetti, Electrolux, Parmigiano Reggiano, Imetec, Lavorwash, Givi, Faema, Polti, Ariete, Inoxpran, Bimar, Imperia, Babyliss, Cuisinart, Conair, Saeco, Alfamerine, Pircher Garden and many others have chosen Pino Spagnolo's Design.
Some of his works are shown at the MoMa of New York and at the Victoria and Albert Museum of London. Pino Spagnolo, together with his working team, has obtained a lot of national and international rewards


PinoSpagnolo's philosophy and style

The philosophy that marks every project signed by Spagnolo Design has been obtained through a long experience with pencils and paper sheets, felt pens and prototypes, old and new materials, like wood, steel, natural and synthetic resins, alloys, fibres, polyamides of last generation, which can be shaped thanks to Pino Spagnolo's creative skill.
Every project and every object cannot be considered only an aesthetic trial, but they need a sensorial, tactile and even functional test. That is: design is thought to be an harmonious synthesis of styling, technology, functionality and ergonomics. 
Without forgetting the creative input which represents the main road on which concepts, ideas and needs flow: that's how new concepts to be fulfilled arise.

Thanks to the experience gathered during his long professional life and to his daily commitment in model and prototype making, the final result can only be outmost satisfactory: rich of culture, meanings and emotions. This is Pino Spagnolo's dimension, which is strongly and emotionally linked to the object which has to be carried out, since it is, above all, the original result of Pino Spagnolo's own mind and hands.
Starting from the first pencil sketch, which is the creative breaking spark, up to the 3D or life size prototype and to the final packaging, Pino Spagnolo's team goes through moments of research and study aiming to join aesthetic needs to the most modern technological solutions. Assuming this, it is not only possible to combine quality and beauty, but also feasibility and reproducibility, unavoidable constraints to obtain a good commercial output on large scale. Pino Spagnolo's purpose is double: to carry on industrial design means to know and to suit to the needs of the customers, who ask for a careful design and for reasonably low production costs and, at the same time, to try to understand wishes and expectations of the final consumer, the user: the only one who can really reward the designer's style choices.

Joining together culture and commitment, passion and devotion, concept and manual skill, mission and vision, Spagnolo Design undertakes a double challenge: the commercial and the cultural one, the technical and formal one, making out of design a feature of deliberately refined research, which can, nevertheless, be used and fully experienced in our every day life, making our activities easier.

It is, for instance, important to point out how much importance industrial design, especially the one regarding the domestic use products (Pino Spagnolo's forte all his life long) gets considering an harmonic integration of electric household appliances in the surrounding setting. 
Nowadays, a consumer doesn't look for and doesn't want a technological product which is only useful, functional and functioning: he looks for something enjoyable and decorative, too. That means that a designer must consider an electric household appliance complementary to the interior design setting.

The question is: how can a product be brought to success on a market where there is no particular difference as far as technical and functional features are concerned? What can, for instance, mark out the difference between a TV remote control and all the others on the market or between a coffee machine and another one? The added value of an object is given by the designer's work, by his personal style and by his choice regarding materials, shapes and colours. For many years Pino Spagnolo has answered to the saturation of the market creating objects which have a design capable to enhance their peculiarity beyond their technical features, making them immediately recognizable.
His style is unique: sinuous and minimal, joining elegance and plainness, featuring brilliant, timeless and simple concepts.




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